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© 2026 Bookis AS
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Hardcover • 2019 • 1. edition
By Jonathan Grix, Paul Michael Brannagan, Donna Lee
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About the book
Set against a backdrop of concerns about the potential break-up or radical change to the global world order, this volume sets out to investigate the use of sports mega-events by a number of emerging states.Sports mega-events, it is argued, can be understood as a key component in states' `soft power' strategies, that is, their attempts to showcase their nations on the international stage, increase their power relative to others via non-coercive means and to increase trade and tourism. Many studie...Show more
Book details
ISBN
9789811379512
Publisher
Springer Verlag, Singapore
Published year
2019
Language
Edition
1
Original title
Entering the Global Arena
Format
Hardcover
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