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About the book
Who needs investors? More than two generations ago, the venture capital community VCs, business angels, incubators and others convinced the entrepreneurial world that writing business plans and raising venture capital constituted the twin centerpieces of entrepreneurial endeavor. They did so for good reasons: the sometimes astonishing returns they've delivered to their investors and the astonishingly large companies that their ecosystem has created. But the vast majority of fast-growing companie...Show more
Book details
ISBN
9781118878859
Publisher
John Wiley & Sons Inc
Published year
2014
Language
Edition
1
Original title
The Customer-Funded Business
Format
Hardcover
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