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Paperback • 2014 • English
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About the book
Keep it Simple is the authentic story of the collaboration between Steve Jobs and Hartmut Esslinger, which began in 1982. The result of this partnership between entrepreneur and designer was revolutionary, in terms of historic dimensions: Steve Jobs was the first to make strategic design the core of Apple's Business Strategy. From this, Apple grew from a technology focused company into one of the world's most successful, global brands and this was achieved by creating and delivering innovative a...Show more
Book details
ISBN
9783897904071
Publisher
Arnoldsche
Published year
2014
Language
English
Original title
Keep it Simple : The Early Design Years of Apple
Format
Paperback
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