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Paperback • 2018 • 1. edition
By Gregory R. Maio, Geoffrey Haddock, Bas Verplanken
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About the book
A comprehensive look at attitudes, beliefs and behavioural change, looking at not only biological underpinnings of attitudes but also how this fits in real world situations. This textbook gives an overview of theoretical and research perspectives in the field of attitudes and persuasion in a simple, user friendly way.
Book details
ISBN
9781526425843
Publisher
SAGE Publications Ltd
Published year
2018
Language
Edition
1
Original title
The Psychology of Attitudes and Attitude Change
Format
Paperback
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