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About the book
The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estee Lauder, L'Oreal, and Shiseido, have imagined beauty for us. This book provides the first authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. It shows how successive generations of entrepreneurs b...Show more
Book details
ISBN
9780199639625
Publisher
Oxford University Press
Published year
2011
Language
English
Original title
Beauty Imagined
Format
Paperback
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