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English

Electronic Commerce

Hardcover • 2015 • 1. edition

Electronic Commerce

By Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban

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About the book

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition.

Book details

ISBN

9783319100906

Publisher

Springer International Publishing AG

Published year

2015

Language

Edition

1

Original title

Electronic Commerce

Format

Hardcover

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