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English

Information Orientation The Link to Business Performance

Paperback • 2001 • English

Information Orientation The Link to Business Performance

By Donald A. Marchand, William J. Kettinger, John D. Rollins

0 Ratings • 0.0 of 5

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About the book

In today's fast-moving, e-commerce economy information is power. For years companies have been investing in IT, expecting to develop their ability to exploit the power of information and achieve better business performance. Frequently, a company's investment has been a cost with no clear payback; a competitive necessity rather than a strategic advantage. The authors have developed a clear and effective framework for evaluating IT strategies: Information Orientation. Information Orientation does ...Show more

Book details

ISBN

9780199252213

Publisher

OUP Oxford

Published year

2001

Language

English

Original title

Information Orientation The Link to Business Performance

Format

Paperback

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