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English

About the book
The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape. They could not know of the battles to come. But they would be world-changing.This new edition of Digital Wars looks at each of these battles in turn. Accessible and comprehensive, it analyses the very different cultures of the three co...Show more
Book details
ISBN
9780749472030
Publisher
Kogan Page Ltd
Published year
2014
Language
Edition
1
Original title
Digital Wars
Format
Paperback
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