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Paperback • 2007 • English • 2. edition
By Alan Bryman, Emma Bell
3 Ratings • 5.0 of 5
About the book
The Second Edition of Business Research Methods provides essential guidance on the practice of business research and how to carry out a small-scale research project or dissertation for the first time. It offers an encyclopedic introduction to the core concepts, methods, and values involved in doing business research, from formulating research questions, reviewing the literature, and designing a questionnaire, to carrying out data analysis and presenting research results. The strengths and wea...Show more
Book details
ISBN
9780199284986
Publisher
Oxford University Press
Published year
2007
Language
English
Edition
2
Original title
Business Research Methods
Format
Paperback
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3 Ratings • 5.0 of 5