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Paperback • 2015 • 1. edition
By Paivi Eriksson, Anne Kovalainen
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About the book
This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field. Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your fin...Show more
Book details
ISBN
9781446273395
Publisher
SAGE Publications Ltd
Published year
2015
Language
Edition
1
Original title
Qualitative Methods in Business Research
Format
Paperback
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