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Business Research Methods A Managerial Approach

Paperback • 2005 • English • 2. edition

Business Research Methods A Managerial Approach

By Anthony James Veal

1 Ratings • 4.0 of 5

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About the book

The ability to gather, analyse, evaluate, present and utilise information is an essential competency for the modern manager and is the essence of business research. Written in an easy-to-read style, Business Research Methods: a managerial approach 2eassumes the reader has no prior research or statistics knowledge. The text provides a broad overview of a range of contemporary business research methods, from critical interpretive perspectives through questionnaire survey methods and observation, t...Show more

Book details

ISBN

9781741032536

Publisher

Pearson/Addison Wesley

Published year

2005

Language

English

Edition

2

Original title

Business Research Methods A Managerial Approach

Format

Paperback

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Reviews · 0

1 Ratings • 4.0 of 5

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