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Loyalty Marketing for the Internet Age

Pocket • 2000 • Engelska

Loyalty Marketing for the Internet Age: How to Identify, Attract, Serve, and Retain Customers in an E-Commerce Environment

Av Kathleen Sindell

1 Recensioner • 5.0 av 5

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Om boken

Companies cannot afford to give their customers away. But according to e-commerce experts, 70% of all e-transactions never go through due to customer frustration As the explosive ECRM (Electronic Customer Relationship Management) methodology comes into its own, every business dealing with customers electronically is learning that no matter what size the business, retaining customers is the key to long-term financial success. By bringing together marketing, sales, service, and other divisions wit...Visa mer

E-handel: affärsaspekter
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Entreprenörskap

Om boken

ISBN

9780793140336

Förlag

Dearborn Trade Pub

Publiseringsår

2000

Språk

Engelska

Originaltitel

Loyalty Marketing for the Internet Age

Format

Pocket

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Recensioner · 0

1 Recensioner • 5.0 av 5

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