Customer Winback: How to Recaptute Lost Customers - And Keep Them Loyal

Captivate

Vanessa Van Edwards

How to Write Copy That Sells

Ray Edwards

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

Robbie Baxter

Cold Calling Techniques (That Really Work!)

Stephan Schiffman

Growth Hacking

Robert Peters

The Winner Effect

Ian Robertson

The Challenger Sale

Brent Adamson

Designing for Growth

Tim (Peer Insight) Ogilvie

Brand Relevance

David A. Aaker

The Ultimate Sales Letter, 4th Edition

Dan Kennedy

Marketing management and strategy

Peter Doyle

Den lojala kunden

Magnus Söderlund

Loyalty Marketing for the Internet Age

Kathleen Sindell

The One to One Future

Don Peppers

spin selling

Neil Rackham

Brand Management

Mogens Bjerre

Marketing

Kaushik Mukherjee

The Fall of PR & the Rise of Advertising

Stefan Engeseth