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Strategic marketing - creating competitive advantage

Pocket • 2015 • Engelska

Strategic marketing - creating competitive advantage

Av Douglas West, John Ford, Essam Ibrahim

0 Recensioner • 0.0 av 5

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Om boken

The third edition of Strategic Marketing examines the ways in which companies create and sustain their competitive advantage. Utilizing a robust marketing strategy framework, it covers each of the central questions in the popular "WWHD" model: Where are you now? Where do you want to be? How will you get there? Did you get there? This framework provides students with the tools and techniques to assess the role of marketing strategy in an organization, and to evaluate its impact and contribution. ...Visa mer

Företagsekonomi och management
Företagsekonomi
Företagsstrategi

Om boken

ISBN

9780199684090

Publiseringsår

2015

Språk

Engelska

Originaltitel

Strategic marketing - creating competitive advantage

Format

Pocket

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Recensioner · 0

0 Recensioner • 0.0 av 5

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