Pocket • 2016 • Engelska • 1. utgåva

Marketing theory - a student text

Name: Marketing theory - a student text
SKU: 9781473904019
Price: 299.0 SEK
Availability: InStock
Rating: 4.5 (2 reviews)
ISBN: 9781473904019

Av Michael J. Baker

2 Recensioner • 4.5 av 5

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Om boken

Lecturers/Instructors - Request a free digital inspection copy hereUniquely providing a comprehensive overview in one place, Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. In this new Third Edition there are up-to-...Visa mer

Företagsekonomi och management

Om boken

ISBN

9781473904019

Förlag

Sage publications ltd

Publiseringsår

2016

Språk

Engelska

Utgåva

Originaltitel

Marketing theory - a student text

Format

Pocket

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Frakt

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Recensioner · 0

2 Recensioner • 4.5 av 5

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