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Consumer Behaviour

Pocket • 2009 • Engelska

Consumer Behaviour

Av Martin Evans, Ahmad Jamal, Gordon Foxall

1 Recensioner • 4.0 av 5

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Om boken

Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept. Consumer Behaviour, 2nd Edition is more 'student centred' than the competition, manifested in the use of cases and exercises to be used in participative and...Visa mer

Om boken

ISBN

9780470994658

Publiseringsår

2009

Språk

Engelska

Originaltitel

Consumer Behaviour

Format

Pocket

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1 Recensioner • 4.0 av 5

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