Pocket • 2009 • Engelska
Consumer Behaviour
1 Recensioner • 4.0 av 5
Om boken
Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept. Consumer Behaviour, 2nd Edition is more 'student centred' than the competition, manifested in the use of cases and exercises to be used in participative and...Visa mer
Om boken
ISBN
9780470994658
Publiseringsår
2009
Språk
Engelska
Originaltitel
Consumer Behaviour
Format
Frakt och retur
Frakt
Begagnade böcker skickas av säljaren. Förväntad leveranstid efter att paketet skickats är 2-4 dagar
Retur
Ta kontakt med säljare efter leverans.
Recensioner · 0
1 Recensioner • 4.0 av 5
Du kanske också gillar
