Om boken
In this brilliant smart-thinking book about the power and influence of social media, Professor Sinan Aral shows how `hyper-socialization' has profoundly changed us. Why does fake news spread faster than the truth?Do products and ideas become popular because they are good or because they are rated highly online?How does influence actually work and what does it mean to be influential?Which strategies and tactics can help businesses survive and thrive in the New Social Age?Human beings have always ...Vis mer
Om boken
ISBN
9780008277116
Forlag
HarperCollins Publishers
Publiseringsår
2020
Språk
Utgave
1
Originaltittel
The Hype Machine
Format
Innbundet
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