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The Hype Machine

Innbundet • 2020 • 1. utgave

The Hype Machine

Av Sinan Aral

0 vurderinger • 0.0 av 5

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Om boken

In this brilliant smart-thinking book about the power and influence of social media, Professor Sinan Aral shows how `hyper-socialization' has profoundly changed us. Why does fake news spread faster than the truth?Do products and ideas become popular because they are good or because they are rated highly online?How does influence actually work and what does it mean to be influential?Which strategies and tactics can help businesses survive and thrive in the New Social Age?Human beings have always ...Vis mer

Om boken

ISBN

9780008277116

Forlag

HarperCollins Publishers

Publiseringsår

2020

Språk

Utgave

1

Originaltittel

The Hype Machine

Format

Innbundet

Frakt og retur

Frakt

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Omtaler · 0

0 vurderinger • 0.0 av 5

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