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Contemporary Strategy Analysis Concepts, Techniques, Applications

Pocket • 1998 • Engelsk • 3. utgave

Contemporary Strategy Analysis Concepts, Techniques, Applications

Av Robert M. Grant

0 vurderinger • 0.0 av 5

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Om boken

This best-selling strategy text has gained widespread recognition for its rigorous approach to business strategy analysis and is particularly suitable for courses in business policy and business strategy. The guiding principle of the book is to focus upon the fundamental determinants of business success - i.e. competitive advantage - and it draws heavily upon the concepts and theoretical insights of industrial economics. In the third edition, there is increased coverage of the behavioral aspect...Vis mer

Om boken

ISBN

9780631207801

Forlag

Blackwell Publishers

Publiseringsår

1998

Språk

Engelsk

Utgave

3

Originaltittel

Contemporary Strategy Analysis Concepts, Techniques, Applications

Format

Pocket

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