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Om boken
For 2nd & 3rd year undergraduate and postgraduate students of International Marketing, International Marketing Management and Contemporary Issues in International Marketing. International Marketing: an Asia Pacific perspective 3e is a comprehensive text reflecting the needs of marketers and managers in the Asia Pacific region. It focuses on Australian and New Zealand firms looking outwards principally but not exclusively - towards the Asia Pacific region, as this is the major focus of their int...Vis mer
Om boken
ISBN
9781741034295
Forlag
Pearson Education Australia
Publiseringsår
2005
Språk
Engelsk
Originaltittel
International Marketing
Format
Frakt og retur
Frakt
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