Using country stereotypes to build brand personalities : a priming perspective

Nation Branding Concepts, Issues, Practice

Keith Dinnie

Global Marketing & Advertising Understanding Cultural Paradoxes

Marieke K. de Mooij

Point of purpose

Bård Annweiler

Strategy - an international perspevtice

Bob Adelman

Culture in business

Rolf Lunheim

Rockets and rebels

Monna Nordhagen

Pricing strategies: a marketing approach

Robert Abramson

Consumer Behavior

PhD Ekstrom Karin M

Designing Brand Identity

Alina Wheeler

Branding

Michael Johnson

Consumer behaviour

Michael R.

Principles of Marketing Scandinavian Edition

Anders Parment

Consumer Behaviour: A European Outlook

Global Marketing and Advertising

Marieke de

Brand Atlas

Alina Wheeler

Idebogen

Anne-Dorte Bruun Nielsen

Big Brand Theory

Sandu Publishing

Storytelling- Branding in practise

Klaus Fog

Taking Brand Initiative

Rosemary (University of Binghampton) Arrojo

Strategic Brand Management

Kevin J. Delaney

Markedsføring

Liss Hovland

Wally Olins: The Brand Handbook

Wally Olins

What is Branding? (Essential Design Handbooks)

Healey, Matthew

Essentials of Corporate Communication

Essentials

Living The Brand - How to transform every member of your organization into a brand champion

Nicholas Ind

Brands

Marcel Danesi

Brand Sense

Martin Lindstrom

Brandsense

Martin Lindstrom

Branding Business or just a Pretty Face?

Knut Birkeland

Storytelling

Klaus Fog

Building strong brands

David A. Aaker

Competitive advantage of nations

Design for product understanding

Monö, Rune

Industriell markedsføring

Gunnar E. Wille

Hemmeligheten bak Bates merkevarebygging

Jan-Erik Næss

Bedriftens ansikt

Nicole Hebert