Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World

Leadership Is Personal How Community and Culture Lead to Business Success

Brad Mahon

Designed for digital

Jeanne W. Ross

Strategic Brand Management

Kevin Lane

Turning the Flywheel

Jim Collins

Super Thinking

Gabriel Weinberg

Leadership in organizations

Gary A. Yukl

Transforming Legacy Organizations Turn your Established Business into an Innovation Champion to Win the Future

Kris Østergaard

Foundations of Marketing

John Fahy and David Jobber

Edge

Ben Lyttleton

The Business of Excellence

Justin Hughes

Strategy Beyond the Hockey Stick

Chris Bradley

Building A Story Brand

Donald Miller

The Future of Leadership

Brigette Tasha Hyacinth

Dual Transformation

Scott D. Anthony

Simple Habits for Complex Times Powerful Practices for Leaders

Jennifer Garvey Berger

Living leadership

George binney

Great Leaders Grow Becoming a Leader for Life

Kenneth H. Blanchard

Winning at new products

Robert G.

Advanced Brand Management Managing Brands in a Changing World

Paul Temporal

Markedsføringsledelse

Philip Kotler

How the mighty fall

Jim Collins

The breakthrough company

Keith R.

Leadership Brands

Dave Ulrich og Norm Smallwood

Never mind the sizzle...where's the sausage? branding based on substance not spin

Taylor, David

Living The Brand - How to transform every member of your organization into a brand champion

Nicholas Ind

The Brand Gap

Marty Neumeier

Building a Better Business The Key to Future Marketing, Management and Motivation

Patrick Dixon

Fame & Fortune

Charles J.

Creating Powerful Brands in Consumer, Service and Industrial Markets

Leslie De Chernatony

Building strong brands

David A. Aaker

Brand leadership

David A. Aaker

The new leaders

Daniel Goleman

Positioning: The battle for your mind

Al Ries,

Built to last

James Collins

The 22 Immutable Laws of Branding

Al Ries

Leadership from the Inside Out

Cashman, Kevin

Product Leadership Creating And Launching Superior New Products

Robert G. Cooper

Keeping Customers in Good Times & Bad

Ronald A. Nykiel Ph.D

A Great Place to Work

Robert Levering