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Social Marketing

Pocket • 2017 • 1. utgave

Social Marketing

Av Gerard Hastings, Christine Domegan, UK) Hastings Gerard (University of Stirling, Galway) Domegan Christine (National University of Ireland

0 vurderinger • 0.0 av 5

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Om boken

Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. This new addition will arm the socially conscious marketing student with:Case studies from across the globe,accessible exercises, engaging storiesand online support with an expanded and enhanced companion websitewhich will all enable you to think critically about the individual and systemic drivers of both harm and progress, and provide you with the tools to act. This...Vis mer

Salg og markedsføring

Om boken

ISBN

9781138123830

Forlag

Taylor & Francis Ltd

Publiseringsår

2017

Språk

Utgave

1

Originaltittel

Social Marketing

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Andre utgaver

Social Marketing

Innbundet · 2016

Social Marketing

Innbundet · 2015

Omtaler · 0

0 vurderinger • 0.0 av 5

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