Pocket • 2015 • 1. utgave

Leading Digital Strategy

Name: Leading Digital Strategy
SKU: 9780749473099
Availability: OutOfStock
ISBN: 9780749473099

Av Christopher Bones, James Hammersley

0 vurderinger • 0.0 av 5

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Om boken

For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary research ...Vis mer

Om boken

ISBN

9780749473099

Forlag

Kogan Page Ltd

Publiseringsår

2015

Språk

Utgave

Originaltittel

Leading Digital Strategy

Format

Pocket

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