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Innbundet • 2010 • Engelsk

Switch: How to change things when change is hard

Av Chip Heat

0 vurderinger • 0.0 av 5

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Om boken

<b>Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?</b> <p>The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller <i>Made to Stick</i>. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind--that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo c...Vis mer

Helse, relasjoner og personlig utvikling
Selvhjelp, personlig utvikling og praktiske råd

Om boken

ISBN

9780385528757

Publiseringsår

2010

Språk

Engelsk

Originaltittel

Switch

Format

Innbundet

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Omtaler · 0

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