Pocket • 2015 • 1. utgave

Origination

Name: Origination
SKU: 9781118556405
Availability: OutOfStock
ISBN: 9781118556405

Av Andy Pike

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Om boken

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association. * Provides innovative conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding * Challenges current interpretations of brands as vehicles of homogenization in globalization * Establishes the ...Vis mer

Om boken

ISBN

9781118556405

Forlag

John Wiley & Sons Inc

Publiseringsår

2015

Språk

Utgave

Originaltittel

Origination

Format

Pocket

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Origination

Innbundet · 2015

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