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Paperback • 2005 • English
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About the book
In today's thoroughly mass-mediated world, audiences and publics are, of course, composed of the same people. Yet social science traditionally treats them quite differently. Indeed, it is commonplace to define audiences in opposition to the public: in both popular and elite discourses, audiences are denigrated as trivial, passive, individualised, while publics are valued as active, critically engaged and politically significant.
Book details
ISBN
9781841501291
Published year
2005
Language
English
Original title
Audiences and Publics
Format
Paperback
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