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English
Sweden
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Fast delivery with
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© 2026 Bookis AS
English
Sweden
Region is based on IP address
About the book
The word audience has long been familiar as the collective term for the "receivers" in the model of mass communication process (source, channel, message, receiver, effect). It is a term that is understood by media practitioners and theorists alike and has entered into everyday usage; however, there is much room for differences of meaning, misunderstandings, and theoretical conflicts. In Audience Analysis, author Denis McQuail provides a coherent and succinct account of the concept "media audienc...Show more
Book details
ISBN
9780761910022
Publisher
SAGE
Published year
1997
Language
English
Edition
1
Original title
Audience Analysis
Format
Paperback
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