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Hardcover • 2008 • English
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About the book
To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful
Book details
ISBN
9780596516833
Published year
2008
Language
English
Original title
Subject To Change: Creating Great Products & Services for an Uncertain World: Adaptive Path on Design
Format
Hardcover
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