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© 2026 Bookis AS
English
Sweden
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© 2026 Bookis AS
English
Sweden
Region is based on IP address
Paperback • 2011 • English
By Paul Stanley
1 Ratings • 5.0 of 5
About the book
This book is suitable for undergraduates and postgraduates on a wide range of courses from marketing, strategic management, business studies and engineering. The subject of innovation management is often treated as a series of separate specialism's, rather than an integrated task. The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process. Written in an accessible styl...Show more
Book details
ISBN
9780273736561
Published year
2011
Language
English
Original title
Innovation Management and New Product Development
Format
Paperback
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1 Ratings • 5.0 of 5
