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© 2026 Bookis AS
English
Sweden
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Fast delivery with
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© 2026 Bookis AS
English
Sweden
Region is based on IP address
Paperback • 2008 • English
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About the book
"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and ...Show more
Book details
ISBN
9781401309664
Published year
2008
Language
English
Original title
The Long Tail: Why the Future of Business is Selling Less of More
Format
Paperback
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