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Alchemy

Hardcover • 2019 • 1. edition

Alchemy

By Rory Sutherland

0 Ratings • 0.0 of 5

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About the book

`A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.' Nassim Nicholas TalebTo be brilliant, you have to be irrationalWhy is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence.But we aren't, and we don't.In many cru...Show more

Popular psychology

Book details

ISBN

9780753556504

Publisher

Ebury Publishing

Published year

2019

Language

Edition

1

Original title

Alchemy

Format

Hardcover

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0 Ratings • 0.0 of 5

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