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English

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Hardcover • 2015 • 1. edition

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

By Joe Pulizzi

0 Ratings • 0.0 of 5

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About the book

The NEW Rulebook for Entrepreneurial SuccessWhat's the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it's about developing valuable content, building an audience around that content, and then creating a product for that audience. Notice a shift? Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and th...Show more

Book details

ISBN

9781259589652

Publisher

McGraw-Hill Education

Published year

2015

Language

Edition

1

Original title

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Format

Hardcover

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