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Onward: How Starbucks Fought For Its Life without Losing Its Soul

Paperback • 2011 • English

Onward: How Starbucks Fought For Its Life without Losing Its Soul

By Howard Schultz

0 Ratings • 0.0 of 5

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About the book

In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revea...Show more

Book details

ISBN

9780470977644

Publisher

John Wiley Sons

Published year

2011

Language

English

Original title

Onward: How Starbucks Fought For Its Life without Losing Its Soul

Format

Paperback

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