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© 2026 Bookis AS

English

American Icon

Paperback • 2012

American Icon

By Bryce Bigger

0 Ratings • 0.0 of 5

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About the book

The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divide...Show more

Book details

ISBN

9780307886064

Published year

2012

Language

Original title

American Icon

Format

Paperback

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