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English

Norway

Region is based on IP address

American Icon

Paperback • 2012

American Icon

By Bryce Bigger

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About the book

<p><b>The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally. <p></b>At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. <p>Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to ...Show more

Book details

ISBN

9780307886064

Published year

2012

Language

Original title

American Icon

Format

Paperback

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