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Onward How Starbucks Fought for Its Life without Losing Its Soul

Paperback • 2012 • English

Onward How Starbucks Fought for Its Life without Losing Its Soul

By Howard Schultz, Joanne Gordon

0 Ratings • 0.0 of 5

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About the book

In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success. In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustain...Show more

Book details

ISBN

9781609613822

Publisher

Harmony/Rodale/Convergent

Published year

2012

Language

English

Original title

Onward How Starbucks Fought for Its Life without Losing Its Soul

Format

Paperback

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