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About the book
Twenty revealing tales of real-life rivalry between firms in diverse industries, including wine, skiing, opera, video games and cruise liners. These entertaining and insightful narratives will appeal to anyone, from company executives to enthusiasts, with an interest in the economics of contemporary industry and services.
Book details
ISBN
9781108473590
Publisher
Cambridge University Press
Published year
2019
Language
Edition
1
Original title
Competition's New Clothes
Format
Hardcover
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