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About the book
'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday TimesLife is a zero-sum game.Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.Predatory Thinking is a mast...Show more
Book details
ISBN
9781447285342
Publisher
Pan Macmillan
Published year
2014
Language
English
Original title
Predatory Thinking
Format
Paperback
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