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Why It Sells

Pocket • 2007 • Engelska

Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

Av Marcel Danesi

0 Recensioner • 0.0 av 5

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Om boken

Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi-an entertaining and insightful tour guide-decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basic...Visa mer

Om boken

ISBN

9780742555457

Publiseringsår

2007

Språk

Engelska

Originaltitel

Why It Sells

Format

Pocket

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Recensioner · 0

0 Recensioner • 0.0 av 5

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