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Why We Buy: The Science Of Shopping

Pocket • 2000 • Engelska

Why We Buy: The Science Of Shopping

Av Paco Underhill

0 Recensioner • 0.0 av 5

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Om boken

Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field research -- in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, from ...Visa mer

Om boken

ISBN

9780684849140

Publiseringsår

2000

Språk

Engelska

Originaltitel

Why We Buy: The Science Of Shopping

Format

Pocket

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Recensioner · 0

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