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How brands become icons

Inbunden • 2003 • Engelska

How brands become icons: The principles of cultural branding

Av Douglas B.

1 Recensioner • 5.0 av 5

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Om boken

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become ic...Visa mer

Ekonomi, finansväsen, näringsliv och management
Företagsekonomi och management

Om boken

ISBN

9781578517749

Publiseringsår

2003

Språk

Engelska

Originaltitel

How brands become icons

Format

Inbunden

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Recensioner · 0

1 Recensioner • 5.0 av 5

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