Inbunden • 2011 • Engelska • 1. utgåva

Brand Relevance

Name: Brand Relevance
SKU: 9780470613580
Price: 20.0 SEK
Availability: InStock
ISBN: 9780470613580

Av David A. Aaker, David Aaker

0 Recensioner • 0.0 av 5

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Om boken

Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.

Om boken

ISBN

9780470613580

Förlag

John Wiley & Sons Inc

Publiseringsår

2011

Språk

Engelska

Utgåva

Originaltitel

Brand Relevance

Format

Inbunden

Frakt och retur

Frakt

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Retur

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Recensioner · 0

0 Recensioner • 0.0 av 5

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