Services Marketing: Integrating Customer Service Across the Firm 4e

Principles of Marketing, Global Edition

Gary Armstrong

ISE International Business: Competing in the Global Marketplace

Charles Hill

Principles of Marketing Scandinavian Edition

Gary Armstrong

This is Service Design Doing

Jakob Schneider

Essentials of Services Marketing

Patricia Chew

Services Marketing: Integrating Customer Focus Across the Firm

Alan Wilson, Valarie Zeithaml, Bitner Mary Jo, Dwayne Gremler

Marketing: Concepts and Strategies

Sally Dibb

Principles of marketing

Philip Kotler

Marketing Management, Global Edition

Kevin Keller

Marketing

International Marketing

Philip Cateora

This is Service Design Thinking. Basics - Tools - Cases

Marc Stickdorn

Marketing Management

Philip Kotler

This Is Service Design Thinking

Jakob Schneider

Principles and Practice of Marketing

David Jobber

Business to Business Marketing

Nick (Senior Lecturer in Critical Marketing at the University of Leicester.) Ellis

Marketing an Introduction

Gary Armstrong

Foundations of marketing

David jobber

Digital Marketing Excellence

PR Smith