Pocket • 2010 • Engelska • 1. utgåva

Business to Business Marketing

Name: Business to Business Marketing
SKU: 9780199551682
Price: 659.0 SEK
Availability: InStock
ISBN: 9780199551682

Av Nick (Senior Lecturer in Critical Marketing at the University of Leicester.) Ellis, Nick Ellis

0 Recensioner • 0.0 av 5

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Om boken

The book provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It shows the significance of B2B marketing in modern economies within the complex network of buying and selling relationships between organizations.

Om boken

ISBN

9780199551682

Förlag

Oxford University Press

Publiseringsår

2010

Språk

Engelska

Utgåva

Originaltitel

Business to Business Marketing

Format

Pocket

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