Services Marketing: Integrating Customer Focus Across the Firm

Services Marketing: Integrating Customer Service Across the Firm 4e

Dwayne Gremler

This is Service Design Doing

Jakob Schneider

Essentials of Services Marketing

Patricia Chew

Marketing: Concepts and Strategies

Sally Dibb

Principles of marketing 7th european edition

Philip Kotler

Principles of marketing

Anders Parment

Market-Based Management

Roger J.

This Is Service Design Thinking

Jakob Schneider

Marketing Theory

Michael J.

Principles and Practice of Marketing

David Jobber

Marketing an Introduction

Gary Armstrong

Marketing Management

Kotler Keller

Marketing management and strategy

Peter Doyle

Service Breakthroughs

James L. Heskett

Marketing in the international environment

Edward W.

Marketing

Kaushik Mukherjee