Building Better Brands : A comprehensive guide to brand strategy and identity development

The Design Thinking Toolbox

Larry Leifer

Exploring Strategy, Text and Cases

Kevan Scholes

Building Distinctive Brand Assets

au) Romaniuk Jenni (Research Professor Research Professor

Artful Design

Ge Wang

Audio Branding

Colleen Fahey

Essentials of Services Marketing

Patricia Chew

Marketing: Concepts and Strategies

Sally Dibb

Editorial Design

Yolanda Zappaterra

Content Strategy for the Web

Melissa Rach

Designing for Growth

Tim (Peer Insight) Ogilvie

Marketing an Introduction

Gary Armstrong

Taking Brand initiative

Mary Jo Hatch

brand culture

Jonathan E.

The brand gap

Marty Neumeier

The 22 Immutable Laws of Branding

Al Ries

Brand Management

Mogens Bjerre

Digital Marketing Excellence

PR Smith

Destination Brands

Roger Pride

Strategic Public Relations Leadership

Paul Willis

Identitet

Raster Förlag