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© 2026 Bookis AS
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© 2026 Bookis AS
Norsk
Innbundet • 2017 • 1. utgave
Av Vanessa Ratten, João J. M. Ferreira
0 vurderinger • 0.0 av 5
Om boken
This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics such as the role of entrepreneurial marketing in sport, how technological innovation has changed the way sport is played and viewed, the globalization of sport as a product and service, the new types of sports that have emerged, athlete entrepreneurs and their related business endeavors and how sport influences innovation in other industries. The main theme...Vis mer
Om boken
ISBN
9781138941731
Forlag
Routledge, Taylor & Francis Group
Publiseringsår
2017
Språk
Utgave
1
Originaltittel
Sport Entrepreneurship and Innovation
Format
Innbundet
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