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Norsk

High-Involvement Innovation: Building and Sustaining Competitive Advantage Through Continuous Change

Pocket • 2003 • Engelsk

High-Involvement Innovation: Building and Sustaining Competitive Advantage Through Continuous Change

Av John Bessant

0 vurderinger • 0.0 av 5

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Om boken

At a time when the turbulent and uncertain environment demands more innovation than ever, most businesses only engage a small proportion of their staff in innovative activities. Whilst they may have groups and individuals who are ‘licensed to innovate’ by virtue of their particular departmental badges (e.g. R&D, business development etc.) they often ignore the contribution which the rest of the staff could make. Innovation involves a lot of small incremental steps, as well as the occasional dram...Vis mer

Om boken

ISBN

9780470847077

Forlag

WILEY

Publiseringsår

2003

Språk

Engelsk

Originaltittel

High-Involvement Innovation: Building and Sustaining Competitive Advantage Through Continuous Change

Format

Pocket

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