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Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically  Successful Businesses

Innbundet • 2015 • 1. utgave

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Av Joe Pulizzi

0 vurderinger • 0.0 av 5

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Om boken

The NEW Rulebook for Entrepreneurial SuccessWhat's the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it's about developing valuable content, building an audience around that content, and then creating a product for that audience. Notice a shift? Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and th...Vis mer

Om boken

ISBN

9781259589652

Forlag

McGraw-Hill Education

Publiseringsår

2015

Språk

Utgave

1

Originaltittel

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Format

Innbundet

Frakt og retur

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Omtaler · 0

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