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Innbundet • 2015 • 1. utgave
Av Joe Pulizzi
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Om boken
The NEW Rulebook for Entrepreneurial SuccessWhat's the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it's about developing valuable content, building an audience around that content, and then creating a product for that audience. Notice a shift? Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and th...Vis mer
Om boken
ISBN
9781259589652
Forlag
McGraw-Hill Education
Publiseringsår
2015
Språk
Utgave
1
Originaltittel
Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
Format
Innbundet
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