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Niche

Pocket • 2012 • Engelsk

Niche

Av James Harkin

0 vurderinger • 0.0 av 5

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Om boken

As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake out an identifiable niche. Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all succeeded by building their authority over narrow areas of expertise an...Vis mer

Om boken

ISBN

9780349123004

Forlag

Abacus

Publiseringsår

2012

Språk

Engelsk

Originaltittel

Niche

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

0 vurderinger • 0.0 av 5

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