Inside Book Publishing

The Music Industry

Patrik Wikström

A Book on Books New Aesthetics in Book Design

International Business

Simon Collinson

Understanding Digital Culture

Vincent Miller

Entrepreneurship Theory and Practice

Francis J. Greene

Understanding Video Games: The Essential Introduction (Fourth Edition)

Simon Egenfeldt-Nielsen

Digital Marketing

Dave Chaffey

Persuasive Copywriting

Andy Maslen

Marketing management

Philip Kotler

Marketing Concepts & Strategies

UK) Simkin Lyndon (Oxford Brookes University

The Publishing Business

Kelvin Smith

The International Business Environment

Leslie (Associate Lecturer at Leeds Beckett University) Hamilton

Psychology

G. Neil Martin

Branding Inside Out Internal Branding in Theory and Practice

Nicholas Ind

Photojournalism

USA) Kobre Kenneth (San Francisco State University

Understanding Digital Marketing

Damian Ryan

The Sociology Book. Big ideas simply explained.

Beeden og van Zyl (red.)

Integrated marketing communications

Chitty

The International film business

Angus Finney

Children's Literature

Matthew Grenby

Editorial Design: Digital & Print

Cath Caldwell

Principles of Marketing

Philip Kotler,

Theories of the Information Society

UK) Webster Frank (City University London

The Oxford Handbook of Pricing Management

Introduction to Scientific Publishing

Andreas Ochsner

Out of Print Newspapers, Journalism and the Business of News in the Digital Age

George Brock

The Magazine from Cover to Cover

Sammye Johnson

Business and politics in a new global order

Kjell A. Eliassen

An Introduction to Book History

David Finkelstein

The Cultural Industries

David Hesmondhalgh

Consumer behaviour

Leon G. Schiffman

Storytelling- Branding in practise

Klaus Fog

The Case for Books: Past, Present, and Future

Indie Publishing How to Design and Produce Your Own Book

Ellen Lupton

Children's Literature (Edinburgh Critical Guides to Literature)

Grenby, Matthew

The Book History Reader

David Finkelstein,

Retail Marketing

Peter McGoldrick

Principles and Practice of Marketing

David Jobber